How are shoppers keeping costs down on Black Friday?

Black Friday offers are coming thick and fast right now, but many shoppers are actively trying to make sure they’re getting a good deal.

New research from TopCashback shows that almost half of us (44%) expect to shop during this year’s Black Friday sales.

But the same study shows that many of these people aren’t just letting themselves be swayed by discounts and tempting ads.

So what exactly are shoppers doing to make sure they’re getting good deals?

Setting a budget

More than four in ten (41%) Black Friday shoppers say they plan to set a budget for the sales.

And while some intend to give themselves a little wiggle room, 15% want to stick to a spending limit.

Knowing what you’re happy to pay means you’re less likely to spend more than you can afford.

Just remember to factor in those essential day-to-day costs, like groceries and bills, when you’re working out your Black Friday budget, as those expenses won’t go away.

Comparing prices

Nearly two-fifths (37%) of Black Friday shoppers are planning to compare prices across retailers before buying.

That’s a great way to make sure you’re getting a good deal, and it forces you to stop and think about how much you want a particular item, instead of buying on impulse.

Writing a shopping list

Almost a third (31%) say they plan to write a shopping list before making any purchases.

So again, they don’t want to be picking up items impulsively and buying things they don’t really want or need.

Researching products

A similar number (29%) plan to research products before buying.

That can include anything from checking reviews online to asking family and friends if they’d recommend a specific item or brand.

But whatever form it takes, researching products means you’re actively thinking about whether you’re getting a good deal, rather than just spending for the sake of it.

Check here for more tips on how to avoid getting swept away by Black Friday deals.