Money Wellness

cost of living

Published 24 Mar 2025

2 min read

Families to be worse off in 2030, report warns

The average family will see a decline in living standards over the next few years, a new report has warned.

Families to be worse off in 2030, report warns
James Glynn - Money Wellness

Written by: James Glynn

Senior financial content writer

Published: 24 March 2025

According to the Joseph Rowntree Foundation, households in the UK will be £1,400 worse off on average by April 2030.

That’s a fall of 3%.

Figures also showed that households on the lowest incomes will be £900 a year worse off by 2030 - a fall of 6%.

The report puts this down to several factors, including:

  • rising mortgages and rental costs
  • falling real earnings
  • frozen tax thresholds

If the predictions are accurate, it would mean the government will miss one of its key election pledges - to improve living standards during this parliament.

Government insists living standards are rising

Chancellor Rachel Reeves has rejected the report’s findings, insisting that there’s been a “sustained increase” in living standards since the general election.

Speaking to Sky News at the weekend, she said: “I’m confident that that we will see living standards increase during the course of this parliament.”

However, Ms Reeves acknowledged that more still needs to be done.

What help is available?

If you’re struggling to make ends meet and worried about upcoming price rises, then now is the time to act.

We’ve also got plenty of useful online resources, including:

James Glynn - Money Wellness

Written by: James Glynn

Senior financial content writer

James has spent almost 20 years writing news articles, guides and features, with a strong focus on the legal and financial services sectors.

Published: 24 March 2025

The information in this post was correct at the time of publishing. Please check when it was written, as information can go out of date over time.

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James Glynn - Money Wellness

Written by: James Glynn

Senior financial content writer

Published: 24 March 2025

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