Getting less for your money? Shrinkflation might be to blame

Ever noticed your favourite snack feels smaller than it used to? Or that your washing tablets don’t last quite as long? You’re not imagining it – it’s shrinkflation and it’s quietly nibbling away at your money.

Shrinkflation is when companies reduce the size or quantity of a product but keep the price the same (or even raise it). So you end up spending the same, but getting less.

Now, the Liberal Democrats are calling on the government to step in and ensure shoppers get a fair deal.

What the Lib Dems are asking for

The Lib Dems want more transparency, so we can all see what we’re paying for. They’re calling for:

• Clearer labels when a product gets smaller
• Bigger, bolder unit pricing on shelves – like the price per 100g
• An end to misleading packaging that looks the same but holds less

Their goal? To help people spot changes and make informed choices, which is especially important at the moment because, after years of high inflation, every penny counts.

Why it matters to your money

If you’re on a tight budget, shrinkflation can hit harder than you think. It means:

• You’re buying things more often
• It’s harder to plan meals and make things last
• You may end up spending more without realising

And it’s frustrating, especially when you’re doing your best to stick to a budget.

Simple ways to fight back

We can’t control what’s on the shelves, but there are a few ways to protect the pound in your pocket:

Check the price per 100g/ml – This helps you spot the real value, no matter how the packaging looks.

Try own-brand versions – Supermarket alternatives often give you more for your money, without compromising on quality.

Use price comparison apps – Apps like Trolley or LatestDeals can show where to find the best deals on everyday items.

Buy in bulk if you can – Larger packs can work out cheaper, as long as you’ll use them before they go off.

Stick to your list – Planning your shop can help you avoid sneaky upsells or impulse buys that cost more than they’re worth.

You’re not alone if things feel tighter

Shrinkflation is just one more way the cost of living is creeping up, often without us noticing. If your money isn’t stretching like it used to, you're definitely not alone.

If you’re struggling with rising costs, we’re here to help. Whether you need support with budgeting, debt, or are looking for ways to maximise your income, we’re here for you.