Money Wellness

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Published 27 Mar 2026

2 min read

How to save money this Easter

Soaring prices aren’t putting Brits off snapping up huge quantities of Easter eggs, but many will be feeling the pressure to spend more than they can afford.

How to save money this Easter
James Glynn - Money Wellness

Written by: James Glynn

Senior financial content writer

Published: 27 March 2026

Research by Parcelhero shows that the average price of a supermarket Easter egg has gone up by about £7 this year.

Nevertheless, people in the UK are set to spend a staggering £400m on Easter eggs alone.

And children are expected to receive an average of eight eggs.

So if you’re a parent in particular, the pressure to spend big might be quite overwhelming this Easter.

Brits to spend more than £2bn on Easter celebrations

Overall, Brits are expected to spend a huge £2.39 billion on celebrating Easter.

Aside from Easter eggs, about £415 million will be spent on food and drink.

And many people are also buying gifts, planning days out or eating out.

In fact, nearly three-quarters (72%) of people will buy Easter gifts, and more than a third (35%) will spend on special meals.

Meanwhile, one in five (20%) will pay for trips or days out.

So plenty of people will be wondering how on earth they pay for it all.

How to keep costs down at Easter

If you’re on a tight budget and worried about spending too much, there are a few ways to keep costs down.

Be savvy when you’re buying Easter eggs

Supermarkets list the price per 100g on shelf labels.

This means you can compare products by weight or volume, rather than just pack size, and see which ones offer you the best value.

That’s particularly important when you consider that many chocolatey treats are getting smaller and more expensive.

We’ve put together some tips on how to get the best deals on Easter chocolate so you’re not stung by shrinkflation.

Look for budget-friendly activities

If you have kids, you’ve got the added expense of keeping them fed, happy and entertained for two weeks.

But with a little creativity and know-how, you can fill your days with fun and adventure without breaking the bank.

For example, you could:

  • go on Easter egg trails at parks, gardens and attractions
  • head to a free museum
  • enjoy a family picnic instead of an expensive meal

You can find more ideas on how to spend the Easter holidays on a budget here.

James Glynn - Money Wellness

Written by: James Glynn

Senior financial content writer

James has spent almost 20 years writing news articles, guides and features, with a strong focus on the legal and financial services sectors.

Published: 27 March 2026

The information in this post was correct at the time of publishing. Please check when it was written, as information can go out of date over time.

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James Glynn - Money Wellness

Written by: James Glynn

Senior financial content writer

Published: 27 March 2026

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