How to get the best deals on Easter chocolate

If you’re on the lookout for Easter chocolate, you can’t have failed to notice two things - it’s getting smaller and more expensive.

In fact, consumer group Which? describes this as a “prevalent trend” in the seasonal aisle right now. 

Chocolate’s getting more expensive partly because of the rising costs of ingredients like cocoa and dairy products.

But higher energy and transportation costs are also playing a part too.

So manufacturers are having to take steps to keep costs down, such as reformulating their products so they have less chocolate in them or making them smaller.

Thankfully, there are a few ways shoppers can get the best deals this Easter.

Look at the price per 100g

Supermarkets list the price per 100g on shelf labels.

This means you can compare products by weight or volume, rather than just pack size, and see which ones offer you the best value.

Buy blocks of chocolate instead of eggs

Easter eggs may be a nice tradition, but a normal block of chocolate goes a lot further.

For instance, a 242g Cadbury Dairy Milk Shell Easter egg costs £7 at Tesco if you don’t have a Clubcard.

By contrast, a 360g bar of Cadbury Dairy Milk costs £5.00.

Go to discount stores

Which? recommends that shoppers check out discount retailers Aldi and Lidl.

Even if the cost of Easter chocolate is the same as it is in other supermarkets, many other products will be cheaper.

So you can offset the higher price of a tasty egg by saving money on other items.

Try supermarket own brands

Supermarket alternatives often give you more for your money, without compromising on quality.

Consumers feel ‘cheated’ by shrinkflation, says Which?

Yes, it’s hard to resist an Easter egg.

But none of us want to pay over the odds, particularly if money’s already tight.

So next time you’re in the supermarket, focus on value rather than just packaging, so you can be sure you’re actually getting a good deal.

“Manufacturers are quietly giving shoppers less for more,” said Reena Sewraz, retail editor at Which?

“It’s no wonder people feel cheated when they get less bang for their buck.”