Sainsbury’s more expensive than Waitrose for shoppers without loyalty cards
Sainsbury’s has been named the UK’s most expensive supermarket for shoppers without a loyalty card, according to research by Which?
In its monthly comparison of the price of an average food shop at six of the UK’s biggest supermarkets, the consumer champion found Sainsbury’s was - for the first time - more expensive than Waitrose.
The average trolly of 131 items came in at £395.23 in Sainsbury’s - £33.52 more expensive than Asda, who was the cheapest option, and £3.27 more than Waitrose.
The Which? analysis includes special offers available to all shoppers (other than multibuys), but not loyalty discounts, keeping the research as fair as possible. When the loyalty card offers were applied Sainsbury’s became cheaper than Waitrose.
The latest findings show that shoppers can make considerable savings on their food shop by shopping around and taking advantage of store loyalty cards.
Which? found Aldi the cheapest supermarket for a smaller basket of goods for the 16th consecutive time in a row, with a small food shop totalling £67.72 – £1.24 less than Lidl who was the second cheapest.
Aldi and Lidl are included in Which?’s smaller basket shop but not in its large trolly shop as they don’t always stock big-brand products.
Caroline Chell
Caroline has worked in financial communications for more than 10 years, writing content on subjects such as pensions, mortgages, loans and credit cards, as well as stockbroking and investment advice.
Related posts
09 May 2024
The Bank of England has held interest rates for the sixth time in a row. Find out what this means for you.
01 May 2024
Prescriptions have increased to £9.90. If you’re finding the cost unaffordable, find out what help is available
30 Apr 2024
Fines for kids missing school are set to increase from August which has led to thousands of parents signing a petition to have the legislation relaxed
30 Apr 2024
Workers will see the cut to National Insurance in their pay packets from today, but more low-paid workers will start paying tax. Find out what the changes means for you