TikTok trends push up costs for parents ahead off new school year

The run-up to the new school year can be an expensive time for families.

But it’s not just classroom staples like pencil cases and new shoes that are pushing up costs.

According to research by Back Market, many children are demanding items that have gone viral on social media. 

For example, 9% of kids want TikTok-famous food and drink items, such as Stanley cups, Starbucks and bubble tea.

Many are also keen to look as good as possible for the new school year, as 14% want new skincare, haircare and cosmetics, and 8% want new make-up.

Tech is another financial drain for parents

On top of that, children are demanding new technology before they return to school in September.

Nearly a quarter (23%) want a new laptop, while the same proportion would like a new iPhone or smartphone.

Meanwhile, 20% are asking their parents for a new tablet or iPod, and 14% want new headphones or AirPods.

Parents face paying nearly £900 

The cost of school essentials and items on children’s wish lists is adding up quickly for mums and dads.

In fact, the Back Market study suggests parents are facing an average bill of £845 per child as they prepare for the new school year.

More than eight in ten admit they’re struggling to afford everything their child wants this year.

And worryingly, one in four parents believe costs are getting out of control.

What can parents do?

Part of the problem facing parents is that kids face huge social pressures to have the latest viral tech, accessories and cosmetics.

Nearly three-quarters of parents say their children regularly point out that “everyone else’s parents bought it,” while more than one in three think there’s too much status attached to having the latest must-have possessions.

So if you’re struggling with money and your child is making excessive (and expensive) demands, what can you do?

Be open about money

Be honest with your children about what you can and can’t afford. 

Kids often don’t realise the financial pressures parents are under, but a calm conversation can help set realistic expectations.

Prioritise needs over wants

Sit down together and make a list of genuine back-to-school essentials, such as uniform, shoes or stationery, and a separate list of items that are “nice-to-have”.

This could help your child understand the difference and that realise that each and every item costs money.

Buy second-hand uniforms

Platforms like Vinted, eBay, and Facebook Marketplace often have nearly new or even brand new uniforms at a fraction of the price.  

Ask friends or family with older kids too, as many will be happy to hand down items. 

The savings you make could help you free up some cash for other items on your child’s wish list.

You can find plenty more tips on cutting your school uniform costs here.

Set a clear budget

Give your child a set amount to spend on “extras.” 

If they have a fixed budget, they’ll know there’s an upper limit and have to think about what items they want most.

Don’t give in to the hype

Remind your kids that social media trends fade quickly. 

Everyone might have a Stanley cup right now, but in a few months, it could be gathering dust at the back of their drawer when the next trend comes along.

Look for deals

Sign up for retailer newsletters, loyalty schemes, discount platforms and cashback sites, so you’re first in line for special deals and promo codes.

It’s also worth checking our Money Saver pages, as we regularly share details of some of the great deals that are out there.