money saver
Published 27 Oct 2025
3 min read
Deals of the week – huge toy sales to help Father Christmas get ahead!
Christmas is coming and, if you’ve got little ones, or even not so little ones, chances are their wish lists for Father Christmas are already written and ready.
Published: 27 October 2025
The good news is, you don’t have to wait until December to start saving. Some of the biggest toy sales of the season are already here, with major discounts on the brands kids love most.
Here's where to find some of the best toy bargains, plus some fun toy brand trivia.
Sainsbury’s toy sale
Lego, Barbie, Hot Wheels, Paw Patro, Pokémon, Chad Valley… you name it, it’s probably discounted in the Sainsbury’s toy sale.
Save 25% on a Barbie styling head and accessories, or a third on a Lego speed champions Ferrari. There’s up to 50% selected toys across the range.
Fun toy fact: Barbie’s full name is Barbara Millicent Roberts, named after her creator Ruth Handler’s daughter.
Tesco toy sale
Tesco is matching the excitement with discounts across educational toys, arts and crafts, bikes, scooters, ride-ons, and more.
One highlight is the Teamson Kids 12 in 3 floor deluxe dollhouse with matching accessories for £49.99, down from £64.99.
Fun toy fact: Dollhouses originated in the 16th century as ornate cabinet displays for wealthy Europeans, known then as ‘baby houses’.
Up to half price off at Smyths
There’s up to half price off selected items at Smyths. Like the Bluey ultimate friends and family neighbourhood figures gift pack for £24.99 from £49.99. And a Pokémon Pikachu costume dress-up set for £9.99 from £19.99.
Fun toy fact: Pokémon comes from 'Poketto Monsutā' which means 'Pocket Monster' in Japanese.
Very good toy deals at Very
Very’s toy section is bursting with bargains, neatly organised by price, under £20, £30, £40, £50, £100 and over £100.
Grab a Little Live Pets panda ChuChu for £20.99 from £29.99. Or save £16 on the fast-selling Uno extreme card came with lights and sounds.
Fun toy fact: Little Live Pets toys are packed with personality. Many have over 20 sounds and reactions, soft fur and touch sensors for cuddles and play.
Argos toy sale
Argos has something for every little elf on your list, and some deals are extra special with promo codes.
Use the code LEGO20 and save 20% on selected LEGO sets, including rare sets. There’s also 25% off selected Paw Patrol, 25% off selected Disney Princess dolls, a third off selected arts and crafts.
Fun toy fact: LEGO produces more tyres every year than Goodyear, over 318m annually.
With these early toy sales, there’s never been a better time to start your Christmas shopping. Stock up now while prices are low, and give Father Christmas a well-deserved head start!
Gabrielle is an experienced journalist, who has been writing about personal finance and the economy for over 17 years. She specialises in social and economic equality, welfare and government policy, with a strong focus on helping readers stay informed about the most important issues affecting financial security.
Published: 27 October 2025
The information in this post was correct at the time of publishing. Please check when it was written, as information can go out of date over time.
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