Households choosing cheaper over greener energy

The number of green energy tariffs has halved in the last year - and the cost-of-living crisis could be partly to blame.

According to Cornwall Insight, there were 24 green dual-fuel tariffs on offer out of 56 total energy deals in summer 2024.

But in summer 2025, there are just 13 dual-fuel green tariffs available out of 57.

Why are green tariffs disappearing?

Cornwall Insight believes demand for tariffs backed by renewable energy has fallen because of cost-of-living pressures.

“Green credentials aren’t a higher priority than cost,” said analyst William Mann-Belotti.

“Amid a cost-of-living crisis, it becomes difficult to sell pure green tariffs at a premium.”

That has, in turn, led to energy suppliers offering fewer green tariffs.

“Consumer choice plays a strong role in what is offered on the market, so cost concerns might see people switching away from more expensive green tariffs,” said Mr Mann-Belotti.

“This would therefore reduce the demand for them.”

He added that this pattern might also have been driven by people looking at other ways to reduce their carbon footprint.

For example, he said there has been “quite the increase” in solar PV installations in the last few years.

What can I do now if I’m struggling with energy bills?

If you’re finding it hard to keep up with your energy bills, then help is available.

You might be able to:

• get emergency credit if you’re on a prepayment meter
• apply for a grant or hardship fund from your supplier
• join the Priority Services Register for extra support

You can also get in touch with us for help with managing your money or sorting out debt.

We can check you’re getting all the benefits you’re entitled to and help you create a realistic budget.

And if you owe money and are struggling with repayments, we’re here to give you debt advice. 

We’ve also put together a list of 50 smart energy-saving tips to help you save on energy and reduce your bills.