Iceland joins Amazon

Iceland is to follow in the footsteps of Co-op and Morrisons after announcing it is to sell groceries on Amazon.

The frozen-food specialist will sell a range of groceries from it’s own-brand fresh and frozen products to branded items from Greggs and Heinz.

The items will initially only be available in some areas of Greater Manchester before being launched elsewhere in the coming months.

The service works by Amazon sourcing products from local Iceland shops before delivering them via their courier service.

The service further compliments Iceland’s free home delivery service which is available to customers spending more than £40 online or £25 in store.