Money Wellness
A man with a basket shopping in a supermarket stands looking at his phone in front of a row of freezers
category iconcost of living
calendar icon20 Apr 2023

Over half of people in the UK are buying less food due to the cost-of-living crisis

With food prices rising by 19% in March compared to the same time last year, 51% of adults are buying less in the supermarket in a bid to keep their grocery bill down.

A survey from the Office for National Statistics also found 53% are opting for cheaper items, 26% are buying more long-life or tinned foods and 21% are eating products past their use-by date.

Worryingly 16% of adults (one in six) are now classed as food insecure. That means they can’t afford enough food to lead a healthy life. Of those questioned, 14% said they were cutting down on portion sizes or skipping means altogether. And 17% reported feeling worried that their food would run out before they could afford to buy more.

How much have the basics gone up in price?

This is how much some of your supermarket essentials have risen in price since March 2022:

Food item

Price increase

Olive oil 49%
Sugar 42%
Milk 38%
Sauces and spices 34%
Cheese 34%
Eggs 32%
Frozen veg 30%
Pork 25%
Pasta 24%
Flour 23%
Butter 22%
Yoghurt 22%
Jam, marmalade and honey 21%
Ready meals 21%
Fresh veg 21%
Potatoes 20%
Bread and cereals 19%
Fresh fish 19%
Tea 19%
Poultry 18%
Crisps 18%
Pizza and quiche 17%
Margarine 16%
Coffee 16%
Beef 15%
Chocolate 15%
Fruit juice 12%
Beer 8%
Rolling tobacco 7%
Lamb 6%
Wine 5%
Cigarettes 4%

 If you’re struggling

If you’re worried about rising prices, we’ve put together some tips on how to cut the cost of your supermarket shop. And if the cost-of-living crisis means your income no longer covers your outgoings, get in touch to find out what help’s available. We’ve helped more than 1.5 million people in all sorts of situations and we might be able to help you.      

Avatar of Rebecca Routledge

Rebecca Routledge

A qualified journalist for over 15 years with a background in financial services. Rebecca is Money Wellness’s consumer champion, helping you improve your financial wellbeing by providing information on everything from income maximisation to budgeting and saving tips.

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