Christmas dinner for under £4 a head

This Christmas Sainsbury’s has launched its most affordable Christmas roast to date, feeding six people for £19.41 with Nectar.

The feast, which contains nine products, works out at just £3.24 per person and is available from 19-24 December both online and in store.

The roast comes with classic veg trimmings as well as pigs in blankets, sage and onion stuffing and tasty gravy. It even comes with dessert – a mouth-watering fruit sherry trifle.

The supermarket is also offering a vegetarian option of the festive roast which also feed six for less than £17 and includes meat free wellington, with veggie gravy, meat free ‘pups in blankets’ and all the traditional vegetables.

To take advantage of the offer, customers will need to scan their Nectar app or swipe their Nectar card at the till. Those shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked for all orders placed between 20-24 December.

If you don’t have a Nectar card, you can sign up to Nectar Prices by joining the scheme online at www.nectar.com, on the Nectar app or by picking up a Nectar card in store.

Simon Roberts, Chief Executive of Sainsbury’s said: “We’re delighted to announce our best value Christmas roast ever. Our customers are at the heart of every decision we make and we’re doing all we can to make the festive season as affordable and enjoyable as possible.

“We’re helping customers celebrate this year with a full Christmas roast that can feed six for less than £4 per person and vegetarian alternatives available for the first time, feeding six for less than £17, both with Nectar Prices. By investing in low prices this December, we’re proud to be able to offer the same prices as last year, if not cheaper, on all products in Sainsbury’s festive roast.”